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Wednesday, June 9, 2010

Why Dollar Stores Are Popular: A Good Reason and A Bad Reason (Innumeracy)

Dear Readers: I promise I will respond to your many wonderful comments eventually. Soon. (Except for the robot whose comments I delete. These are the ones with Asian characters. My son couldn't believe I didn't know these were--p-----gra---. Do not click on them.)

The comments piling up on my last post--on dollar stores--are mostly in the YUCK category. Really, folks, Big Lots is great for food.

GOOD REASON. There is a good reason to go to dollar stores--one reason I myself go in now and again. If you need something, say aspirin, you can get some in the dollar store for cheap and get out of there quickly. Your other options are drugstore chain (ridiculously expensive, unless on sale) or the dreaded Walmart (huge store with long lines and slow checkout). I once read that dollar stores contain some large percentage (the usual 80% of the Pareto principle perhaps) of the items for which people must make a special last-minute trip to the store. Things that have fallen into that category for me: poster board, construction paper, salt, Santa hat. I have two dollar stores closer than Walmart, by the way: I wouldn't drive 10 miles for that Santa hat. I am a great stockpiler, so I seldom run out of crucial ingredients like baking soda or baking powder or things like toothpaste. But lots of people do.

BAD REASON. Now for the bad reason. This is not the result of any scientific or other research. Just a hunch. I think the reason the "Everything for a Dollar" stores are popular is because of growing INNUMERACY. You would think that, as an English teacher, I would be writing about illiteracy. Both forms of literacy are of concern. When I tell my students that a test is 10% of their grade, out come the calculators. When I just put the 10% number on the exam, to ease their life, they say "What is a 7? Is that good?" I have had students truly shocked at failing a course: when I explain that a 40% on the final, which is worth a good chunk of their grade, can knock their grade to an F, they simply cannot believe it. So-to return to the subject-I think that dollar stores may appeal simply because customers can add up their purchases. No surprises. Easy math.

I will refrain from going on a tangent about how innumeracy may be why people take out loans that are too big (especially when a bank is willing to lend)...oops. I will cease.

Do you see any instances of innumeracy?

8 comments:

Duchesse said...

I try not to buy goods made in countries with decent labour practices. I'm certainly far from perfect (just try to find craft scissors made anywhere but China). Value Village often has bags of party supplies etc, even cheaper. Of course they were made in China too but at least I'm buying them as recycled.

Duchesse said...

OMG that was wrong: I try to buy goods made IN countries with decent labour practices. Was that my latent Dr Evil side coming out?

Frugal Scholar said...

@Duchesse--Thank you for bringing up the ethical issues. Will discuss this important topic--maybe tomorrow--or the next day.

Shelley said...

I'm thinking that for price comparison, one needs to be able to calculate cost per pound (lb) or cost per serving, something that usually involves division, not just addition. Unless the store or packaging provides that information, it can be tricky. I'll admit to needing a calculator for this and a clear head (popular music playing in the store does mine in and I tend to leave rather than make inpulsive choices). I'm convinced the psychologists have found out that music causes this.

Shelley said...

PS I'd no idea they were p-graphic either! Funny old world we live in.

Pearl said...

Setting aside the dollar store for the moment, and I think you're right about their strengths, I too find students shocked at the "numbers" of their grades (I teach at a DFW university). They overreact to one quiz (10 quizzes, 10% of total grade) and underreact to midterms or papers (25-40% of total grade). If you receive 10s on all quizzes but 60-75% on 2 papers and a final... you'll get a C-, D, or F... that's math, not faculty shenanigans, as some students have accused.

Frugal Scholar said...

@Shelley--Some shopping carts here have calculators on the handles! Now that I think of it, I haven't seen them for a while. Maybe too many people used them. I figure that trying to do mental arithmetic may stave off Alzheimers for a bit.

Frugal Scholar said...

@Pearl--Thanks for stopping by. And thanks for letting me know that it's not just my students.